A seasoned cabinet manufacturing company, boasting 15+ years of expertise, sought a brand revitalization to advance in their fiercely competitive industry. The aim? Set themselves apart from rivals, embracing an elevated aesthetic that resonates with clients, bolsters brand identity, and positions them for premium pricing. This strategic shift not only enhances revenue but empowers future reinvestment, fostering the company's expansion.
In shaping and advancing the brand, a key element involved highlighting their projects, the workflow, and the team. I carefully developed a set of image resources, versatile for print materials, engaging social media posts, and effective digital marketing endeavors.